Lady Gaga Celebrates Love for Sale Album with Intimate Jazz Online Performance Presented Exclusively to Fans by Westfield
THE PARTNERSHIP GIVES CONSUMERS EXCLUSIVE ACCESS THROUGH THE LIVE.WESTFIELD.COM STREAMING PLATFORM AND FAN ZONES IN OVER 20 KEY DESTINATIONS
- Fans and buyers alike are invited to hear Lady Gaga perform tracks from the new album in a duet with Tony Bennett, Love for sale
- Virtually, and through Westfield’s network of global flagship destinations, consumers can:
- Access Love for sale pre-sale of the album via Live.Westfield.com ahead of its official release on October 1 for a chance to win a personalized message from Lady Gaga
- Celebrate in Official Fan Zones at 21 Westfield Centers around the world in 12 countries including the US, UK and Europe
- Interact with Gaga-inspired content displayed on multimedia displays in ten countries in the US, UK and Europe
- The partnership will support Born This Way Foundation, a non-profit organization co-founded by Lady Gaga and her mother, Cynthia Germanotta, with a mission to build a kinder and braver world, and Exploring the Arts, an organization founded by Tony Bennett and his wife, Susan Benedetto, on a mission to transform the lives of young people through arts education.
- Exclusive access to the September 30 streaming performance is available for registration today on Live.Westfield.com
Westfield – the world’s leading shopping, lifestyle and entertainment brand – today announces an exclusive global event featuring Grammy-winning artist Lady Gaga online and through its global network of top destinations to launch its next album with Tony Bennett, Love for sale.
The megastar will stage a streaming performance celebrating jazz classics and her new duet album with Tony Bennett, Love for sale, before its official launch to the public on October 1.
The partnership with Westfield leverages the company’s virtual presence and physical locations to bring together fans and customers from around the world in a one-of-a-kind virtual-meet-physical hybrid concert.
Virtual and physical audiences will hear Lady Gaga perform several new tracks from the album, either in physical Fan Zones in 21 Westfield centers across Europe and the United States, including Westfield Century City in Los Angeles and Westfield Garden State. Plaza in New Jersy, or online, where the experience will also bring fans together with a ‘Watch Together’ feature where Gaga lovers can meet online in groups of six in their own private room.
Lady Gaga commented: “I love singing jazz and I’m so happy everyone is hearing my new album with Tony Bennett, Love For Sale. I am grateful to Westfield for helping me introduce myself and my performance to my fans around the world, even when I can’t make it to their house.
Caroline Puechoultres, Chief Customer Officer of Unibail-Rodamco-Westfield, said: “Teaming up with Lady Gaga, who is such an iconic and powerful force in the industry, is a huge opportunity for us to bring consumers together virtually and physically to launch her new album. Our network of destinations offers the power to bring people together and share memorable experiences in partnership with artists and brands. The safety of our visitors to Westfield is of the utmost importance to us, and as such a multitude of measures are in place at all of our centers, including hand sanitizers and additional cleaning to help reassure our customers in these uncertain times. We are excited to bring this 360 Gaga experience to fans and customers, especially in our new brand centers, and hope the audience will enjoy the experience. “
Jurgen Grebner, Executive Vice President of International Interscope Records, said: “Having worked with Westfield on a number of live music events, it’s really exciting to be able to take an artist performance to the next level with Westfield audiences both online and offline. The collaboration is a first for us where fans will be able to be a part of Lady Gaga’s performance of jazz classics through the intimate streaming event, or in one of 21 Fan Zones in ten different countries, truly bringing audiences together. of the whole world.
Registration for exclusive access to the September 30 streaming performance is live today at Live.Westfield.com, and tickets for the official Fan Zones will be available from September 20 here.
Westfield’s flagship destination network, which collectively reaches over one billion consumers each year, provides a unique global platform for retailers, artists and brands to host live events, experiential activations, pop-up stores and events. 360 media campaigns. With flagship destinations in the United States and Europe, the company announced this year that six more centers will join the network, including the first centers in Spain, Germany and Austria. Ensuring the health and safety of all our visitors, retailers and employees in these centers and in all of our centers remains a priority. The Covid-19 health and safety measures in place follow government guidelines and we continue to work with a third party Bureau Veritas to attest to the implementation of very strict health and safety standards within our shopping centers. .
About Unibail-Rodamco-Westfield: Unibail-Rodamco-Westfield is the world’s leading developer and operator of flagship destinations, with a portfolio valued at € 55.0 billion as of June 30, 2021, of which 86% in retail, 7% in offices, 5% in conference and exhibition venues and 2% in services. Currently, the Group owns and operates 86 shopping centers, including 53 flagships in the most dynamic cities of Europe and the United States. Present on two continents and in 12 countries, Unibail-Rodamco-Westfield offers a unique platform for brands and brand events and offers an exceptional and constantly renewed experience to its customers. With the support of its 2,900 professionals and unmatched experience and know-how, Unibail-Rodamco-Westfield is uniquely positioned to generate superior value and develop world-class projects. Unibail-Rodamco-Westfield is distinguished by its Better Places 2030 program, which sets out its ambition to create better places that meet the highest environmental standards and contribute to better cities. The Unibail-Rodamco-Westfield twinned shares are listed on Euronext Amsterdam and Euronext Paris (Euronext ticker: URW), with a secondary listing in Australia via Chess Depositary Interests. The Group has a BBB + rating by Standard & Poor’s and a Baa2 rating by Moody’s. For more information, please visit www.urw.com. Visit our media library at https://mediacentre.urw.com Follow Group updates on Twitter @urw_group, Linkedin @ Unibail-Rodamco-Westfield and Instagram @urw_group